The large companies’ strategies to promote their brand definitely influence our liking patterns in so delicate way that we never know about it. We see latest must have “mobile phones” on billboards while driving to and from offices. Even companies that have done well in creating new business models buy ed hardy shirts ed hardy brands or world's fashion abercrombie shorts The Drink mat over lunch shows sparkling drinks to buy, is too a form of brand promotion. And our subconscious is delivered messages to adopt new inductions without our knowledge. We only recognize the logo of the top brands around the world and even don’t bother to read what is written on it. It is the sense of familiarity brings in the power of strong brand awareness and hence trust and confidence. We mostly buy some product just because we have good experience about it, you can take the example of “golden arches” or the “white tick”. You’ll be amazed to know that when a blind folded taste test was taken 4/5 couldn’t tell any difference between the tins of beans of different brands available in standards tn requin supermarket’s economy baked beans tin. You can find a vast variety of tin beans in the market bit there’s a huge difference is in price, a Hienz can is three times costly than the prices of economy alternatives. I leave you to guess that is the answer behind, why are the small green cans still flying off the shelves bringing 500 Million Dollars a year? Interestingly when ralph lauren polos it comes to a decision making which one to buy, purchasers prefer to buy the familiar instead of new, it’s the confidence and trust on familiar product is better than other. wear pair of sport shoes, do sports cheap nike shoes is much stronger than just the word familiarity, people form emotional attachment to products. So it’s fact that when we buy a brand we are presented with a lifestyle with it resulting that emotional attachment. Brand awareness is another important factor in buying decision yet strong enough to neglect the price differences. We often happily pay way more than the same products available in the market just because it holds a familiar logo juicy couture tracksuits in the side. The simple technique to promote is simple, Exposure, as much as you can, to develop an urge that the customer say by himself that I like this, I trust it and would love to buy this brand. To maximize the exposure companies get their logo printed on the objects under common usage in home or office know as promotional merchandise. Every time we see a logo, it casts in our mind even stronger image.
